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  Issue 28  Concepts

Concepts: Public relations (II)
The image that others have for you
Organization’s image The image is important, because it is the way others see you. Real image cannot be developed and then presented overnight; it takes time and it is more a process than just an event. You cannot immediately be in trend, the old users to like you, to be friendly to the children and multi-ethnic. However, you have to start from somewhere in a certain period, and the best place to start is where you are at the moment.
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