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Strengthening the awareness
"Celo e koga ima se" (It is whole when there is Everything)
"It is whole when there is everything" - was one child's answer to the questions "what is one, what is two and what is all?" This children wisdom was chosen to be the title of the campaign implemented by the MCIC in order to promote the common, forgotten human values, through promoting the tolerance, understanding, peace and stability in the country.
The campaign covered radio and video production, billboards, calendars, T-shirts, exhibitions, concerts, parties and an international film festival in Ohrid, where 13 films on subjects such as ethnic tolerance, promotion of positive values and peace, were presented. The campaign took place in spring 1999, but the slogan "It is whole when there is all" remained popular and widespread long after its termination. |
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