Mobilization of resources II
Types of resources
We can define mobilization of resources as a process of raising different types of resources necessary for the work of our organization. Fundraising is just a part of the mobilization of resources. Money is one of the key resources, but also there are other useful resources. It is important to make an attempt to approach a wider list of resources. Before we start planning mobilization of resources, it is useful for the organization to review all resources that can be used.
Mechanisms for mobilization of resources
Mechanisms for mobilization of resources are different ways we use for collecting resources. For example, it can be writing a proposal-project, organizing a fundraising-event, sale of products or services, meetings with potential donors, collecting membership fee, raising funds by direct mail, internet, SMS etc.
Identification of different mechanisms for mobilization of resources is one way we can broaden our own understanding of mobilization of resources and diversify and expand our approach from the usual writing proposal-projects.
Before choosing the mechanism, it is necessary to make an analysis of possible advantages and disadvantages of that mechanism’s application, as well as estimation of what mechanisms for mobilization of resources are realistically acceptable for our context.
The application of mechanisms for mobilization of resources requires previous spending of certain resources, some more, some less. However, there should be awareness and clear evaluation how much we should invest before we have the feedback.
Resources providers are those people/organizations that provide resources. Different resources providers have different providing motives. When presenting our ideas, we usually begin from our motivation to start certain work, but we have to be aware that potential donors already have their own motivations. Motivation identification for different resources providers will enable us to explain to them the gain from giving, not only to ask for resources from them. It will also help us identify possible consequences of accepting resources from different providers and ethic issues that we should take into consideration.
Material resources – different devices, such as premises, photocopiers, computers, transport vehicles, food, refreshments etc.
Technical resources – expertise, knowledge, competency.
Social capital – a fund of such resources that enable movement through the personal and professional network, and it consists of good will, cooperation, trust, information, emotional support, power, influence…