Concept page

Public relations
“Planned and sustainable effort to establish and sustain good will and mutual understanding between an organization and its public, that is, its audiences.”

Audience
A group of people who have at least one thing in common. The audience which citizens associations address can be their target group, the donators, volunteers, local self-government, central authorities etc. They are all consisted of individuals who are mutually quite different but have at least one thing in common.